Segmento de Mercado strengthens its strategy

Internationalization of the company is the big bet

This change came about naturally, since over the years Segmento de Mercado has created, improved, in some cases recreated and rewritten the history of many brands and companies.

With the international market in mind, Segmento de Mercado has rebranded its image, changing its corporate image, website and brand strategy.

For Rui Gomes, Director in charge of the company’s New Business area, this change came naturally, since over the years Segmento de Mercado has created, improved, in some cases recreated and rewritten the history of many brands and companies.

Rui Gomes says that the image needed to be updated to reflect Segmento de Mercado’s entrepreneurial spirit for the coming years.

The agency’s communication and promotion strategy has also undergone changes, since Segmento de Mercado’s strategy now mainly involves conquering international markets.

To mention that the company’s communication will be improved between the company and its clients through the creation of a newsletter which, in each edition, will have an interview with a guest who will make a contribution in this area.

All these changes represent “new strength, more work and new clients,” Rui Gomes believes, because we are talking about a consultancy with vast experience in the marketing field, having developed various projects in different business areas. Segmento de Mercado has already developed successful brands in markets such as Angola, Brazil, France and the USA.